With his profile among Canadians still relatively low, Conservative leader Andrew Scheer has released a new advertisement online.
The ad comes as surveys show Scheer’s popularity lagging behind both Trudeau and Singh, though his disapproval rating is also lower than Trudeau’s.
It’s a critical moment for any new leader, as they risk being defined negatively before they have a chance to appeal to more Canadians.
The ad is clearly an attempt to further show a contrast between Scheer and Trudeau, emphasizing Scheer’s middle-class background.
The ad is called “Why I’m in this,” and can be viewed below:
Watch this. It’s why I’m here.
My life growing up was a lot like other Canadians. I had a paper route, my mom was a nurse, and my dad worked for the newspaper. We didn’t even have a car.
Canadians need leaders who understand the challenges they face. pic.twitter.com/t3KQT6yJda
— Andrew Scheer (@AndrewScheer) January 10, 2018
If you have trouble viewing the video, click here.
Middle class appeal
The ad is a clear appeal for middle class support, as indicated by the wording used in Scheer’s tweet about the ad:
“Watch this. It’s why I’m here. My life growing up was a lot like other Canadians. I had a paper route, my mom was a nurse, and my dad worked for the newspaper. We didn’t even have a car. Canadians need leaders who understand the challenges they face.”
Whether the ad makes a difference remains to be seen, as Scheer has struggled to gain attention in the chaotic and image-based media environment that increasingly surrounds politics.
Spencer Fernando
Photo – Twitter
Let’s hope so.
to my new prime minister not having every thing while growing up is an asset to you compared to justin , he was raised by a deeply troubled mother and it shows , he was deprived by a mother with deep problems of her own , for you will make a prime minister ,that will make all canadians proud to be canadian again
Good Well Rounded Presentation !
The only problem with Andrew Sheer, is that he is such a nice guy, he wouldn’t say [email protected], if he had a mouthful. Too quiet, he really needs to be more forceful and vocal in the House of Commons. More like Candice Bergen, she is a real Tiger.
How often do you watch QP in the HOC? I am guessing you don’t watch it at all. If you do, you are certainy watching different QPs than I do.
Oh no, no more appealers . Just stake your position and take no prisoners.
I am going to be slammed for the BUT I fear Scherr is to mellow and quiet voiced. I pray He firms up but right now I fear if Trudum AND Andrew came together trudum would be the one Joe Q. Public would come out behind the 8 ball. Scheer is a nice person but nice seldom wins
He is just the kind of prime minister we need a regular guy with a regular background not born into a rich family. He always worked right from a teenager and does understand what the middle class and lower class canadian family goes through to make a living. This is a very good picture of his life which should appeal to canadians.
They need someone much stronger and more dynamic. As I watch Schher, my feelings (I known they are my feelings only) are he lacks energy, speaks to softly and isn’t the lion that wants to rip his opponent to shreds. I am sure he is a nice guy but you need someone that stands out and sheer doesn’t.
This ad should remind us what it means to be Canadian. Lets not forget who we are.
It’s really too bad that Mr. Scheer does not make clear his platform on serious issues so that Canadians feel confident that they have someone to vote for in the next election who will stand against the onslaught of anti Canadian and immoral values coming from the Liberals and NDP. It is truly wonderful to see that he is a solid family man and is an upstanding citizen but we need a warrior as a leader who is going to go to battle and fight for Canadians. I know Mr. Scheer has it in him but he has to make… Read more »
Agree completely.
We need to hear way more about Mr. Scheer. I know that the Liberals seem to have a tight grip on what Canadians can read or hear about, and they certainly do not want us to know who and what Mr. Scheer is about or doing or saying. Especially all these new Canadians and young people need to find out. I really hope Mr. Scheer can be stronger than the only prime minister Canada has ever had in my lifetime and that was Mr. Harper, I was totally shocked when he was not re-elected. I started my voting career when… Read more »
You are bang on, Nancy! Andrew is a true Canadian which is more than can be said of Justin T who is more a “citizen of somewhere else.” As a globalist or advocate of a New World Order, Trudeau doesn’t qualify as a true Canadian and much less as a Prime Minister of any country. However, forces external to Canada have finacial control of the politicians and the media. These external forces include foreign governments like China, Russia, Saudi Arabia, mega-wealthy industrialists and financiers like the Rothchilds, Soros, even the Aga Khan as well as the Saudi sheiks. Liberal politicians… Read more »
Shame he aligns himself with the feminist hate movement. For a guy that believes in family,why would he support a movement dedicated to destroying it?
I’d rather not vote than vote for any kind of feminist.
He needs to be more like Trump, that is the energy and voice you need… where as if you come off like Jeb Bush you’re going nowhere. Please, Andrew… focus and look to Trump for #winning
That would be a good ad if Scheer was running for chairman of a local non-profit,but as an ad for PM,it just doesn’t cut it. Nice guys finish last,though I expect Scheer will finish second and Jagmeet Singh will finish last. I have no idea if Jagmeet is a “nice guy”. Scheer seems to have no passion,no anger, no outrage. He looks and sounds like a man who is quite content to spend a good portion of his long career in politics as Leader of the Opposition,with all it’s perks and great pension. As a political animal since high school,… Read more »
I’m wondering if a bunch of Liberal supporters became members of the Conservative Party to affect the vote. I voted for Kelly Lietch for leader. She was the only one who had the intestinal fortitude to say she wanted immigrants screened for Canadian values. No one else I know of, went near the subject. She would have made a better Conservative Party leader than Scheer.