A nationwide backlash had swiftly ensued, and the company had originally doubled-down.
After initially doubling-down on their ban on employees wearing the Poppy, Whole Foods has reversed themselves.
In a statement, the company said the following:
“Our new unified dress code policy is intended to create consistency and ensure operation safety across all of our stores.
Our intention was never to single out the poppy or to suggest a lack of support for Remembrance Day and the heroes who have bravely served their country.
We appreciate the thoughtful feedback we have received from our customers. Given the learnings of today, we are welcoming Team Members to wear the poppy pin in honour of Remembrance Day.
As was previously planned, we will also be observing a moment of silence on November 11, as well as making a monetary donation to the Legion Poppy Fund.”
The move follows an immense backlash across the country, with the entire political spectrum uniting to condemn Whole Foods, with calls for a boycott gaining steam.
They have made the right move in reversing their policy, yet it shouldn’t have gotten this far.
It should be a no brainer for companies to allow their employees to express their respect for those who gave their lives for our freedom, and they shouldn’t have to be shamed into doing the right thing.
Photo – YouTube