It’s pretty sad.
When the Jean Charest campaign for CPC leader began, he and his team likely felt they were going to win.
After all, they would just accuse Poilievre of being ‘extreme’ and pander to the sentiments of the establishment press in order to achieve victory, right?
They failed to understand how much things have changed in this country, and failed to see that the growing power of independent media, combined with social media had made it impossible for the establishment to get away with the same lies and distortions.
They also failed to realize how bad things are for most people in this country, and how Poilievre would resonate with a vast swath of Canadians by speaking to the real problems we are all facing in our day-to-day lives.
And so, the campaign hasn’t gone so well for them.
The Charest campaign has been crushed in membership sales, crushed in fundraising, and crushed in the perception battle amongst the party base.
Every time Charest tried to attack Poilievre, voters were reminded of Charest’s time working for Communist-China-controlled Huawei, his support of the carbon tax, his tax-and-spend agenda, his support for the gun registry, and his antipathy towards the Freedom Convoy and the broad Freedom Movement in Canada.
Charest even put out a message downplaying the importance of freedom, arrogantly putting ‘freedom’ in quotation marks as if it doesn’t matter, and claiming people are worried about ‘more important’ things.
He and his team just didn’t get it.
Therefore, it is perhaps fitting that the Charest campaign has now been reduced to quibbling about the ingredients in Nanaimo Bars.
For context, here is the video of Pierre Poilievre talking to a woman who makes Nanaimo Bars:
“It is now too expensive to make Nanaimo bars… in Nanaimo.
Time to grow more food and cut inflationary deficits and taxes.”
It is now too expensive to make Nanaimo bars… in Nanaimo.#JustinFlation
Time to grow more food and cut inflationary deficits and taxes. pic.twitter.com/NLjNCmLeaR
— Pierre Poilievre (@PierrePoilievre) August 29, 2022
You can see why the Liberals are scared of the Poilievre campaign, as he has perfected a communication style that can link high-level economic concepts to the on-the-ground experiences of Canadians.
The Charest campaign was also never able to match this, repeatedly attempting to try the same old ‘appeal to the establishment’ tactics that kept on failing.
So, how did the Charest campaign respond to Poilievre’s video?
They complained about the ingredients.
Here’s what his campaign co-chair said:
“There’s no flour in Nanaimo bars…”
There’s no flour in Nanaimo bars… https://t.co/VTlePFIWVV
— Tasha Kheiriddin (@TashaKheiriddin) August 30, 2022
Of course, Nanaimo Bars include Graham Crackers, and Graham Crackers include flour.
But that’s not even the point.
The Charest campaign is so tired and worn out from their repeated failure to derail Poilievre that all they have left is a bunch of sad and pointless complaints.
They just don’t get it, and they never did.
Photo – YouTube